Avid Systems attended the Power Platform Conference 2024 in Las Vegas, where Microsoft unveiled significant updates, particularly around AI automation and low-code development. While the event showcased a range of new features, there are a few key announcements that stand out for organizations leveraging Microsoft technologies:
Beyond low-code improvements, Microsoft has not neglected its professional development community. Integration with GitHub and other updates for pro-code developers signal Microsoft’s continued investment in supporting those who work with more complex development environments. While low-code is gaining traction, there is still a significant need for pro-code solutions to tackle enterprise-level challenges. (Additional details on pro-code updates would be beneficial here once confirmed.)
Microsoft continues to push its low-code agenda with Power FX, which is now integrated into more parts of the Power Platform. Power FX allows non-developers to create basic applications, making it an appealing tool for functional consultants and teams looking to quickly build prototypes, especially in sales environments where simple mockups can be useful for demonstrating ideas to clients or management.
However, Power FX has its limitations. While it can handle the basics, when it comes to building production-ready applications, professional development is still required. Even minor customization tasks—like adjusting button colors or tweaking the visual design—often necessitate the expertise of a developer. Power FX serves a purpose in streamlining prototyping, but it’s not a replacement for full-scale application development.
One of the most prominent announcements was the introduction of Copilot agents across Microsoft applications. These AI-powered tools aim to simplify automation by handling basic, repetitive tasks. While this sounds promising, it's worth noting that these agents are primarily suited for simpler processes. More complex, intelligent tasks will still require human oversight and decision-making. This raises the question of how much impact AI can truly have on advanced workflows, and whether it will fulfill the expectations of more sophisticated business needs.
While the Power Platform continues to evolve, a gap persists between operational teams focused on modernizing business processes and technical teams immersed in new technologies. Often, these two spheres struggle to align, resulting in missed opportunities to fully leverage tech solutions for business growth.
At Avid Systems, we see an opportunity to bridge this divide. By acting as the connector between business and technology, we help companies strike the right balance—where technology isn’t just adopted for its own sake, but where it meaningfully supports and drives business development and optimization. We believe that with the right guidance, organizations can find their own path to effective tech adoption, ensuring both operational efficiency and long-term growth.
